Brand Story: Shaping New Tomorrow

Danish innovation at Neuer Wall.

The Scandinavian fashion label opened its doors in Germany for the first time in its store on Neuen Wall 59 and invites you to a very special shopping experience with its fascinating design.

Do you fancy relaxed shopping and exclusive service? Then Shaping New Tomorrow at Neuer Wall is the right place for you to experience the Danish “hygge” feeling through impressive lighting concepts and modern accents.

Since it was founded in 2015, Shaping New Tomorrow has set itself the task of developing the “perfect pants” and revolutionizing classic menswear.

The unique selling point of the brand: Comfortable men's fashion for every occasion. The repertoire now goes far beyond trousers and the “Perfect Shirt” was also developed, which also adapts perfectly to its wearer.

With a wide range of colors and possible combinations, there is something for everyone.

The three founders of Shaping New Tomorrow Christoffer Bak (CPO, left), Kasper Ulrich (CEO, center) and Christian Aachmann (CCO, right) have a mission: to make menswear convenient for everyone and suitable for everyday use.

Adventures in Portugal.

The challenge for the unique products and high quality is also the right production at Shaping New Tomorrow.

As one of the three founders, Christoffer initially flew one-way to Portugal in order to later help develop the unique textiles for the first Perfect Pants on site.

Shaping New Tomorrow can still rely on the first producers in Portugal and is always busy with further development.

The unique FreeFiber technology ensures that wearing comfort comes first and that the products adapt completely to the wearer thanks to a kind of 4-way stretch.

Comfort and quality complement each other elegantly and result in the Perfect Pants and Shirts by Shaping New Tomorrow.

Already knew ? The Perfect Pants are now also made from recycled plastic and are 100% sustainable for the sake of the environment. Take a look and see for yourself.

Casual elegance.

Instead of producing countless collections and designs that are out after a few months, Shaping New Tomorrow focuses on the essentials.

The pants are made of the finest cotton (97%) and stretchy elastane (3%). In addition to pants, the range also includes shirts, t-shirts, sweatshirts and even suits in different colors and fits.

Stop by and let yourself be won over while shopping in a relaxing atmosphere.

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